What have we been doing for three decades?

Over the years we have worked together and separately across retail, B2B and B2C. Our expertise was built around three things: reading the real needs of businesses and private customers, bridging the gap between the problem and the solution, and matching a genuinely good product to a price people can live with. Along the way we made international products available to Israeli households that simply had no way of buying them before.

That experience is the reason we know how to choose. We do not launch a new pillow every season. We examine materials, structures and suppliers, and we bring in only what we would be happy to have in our own bedrooms. You can see how that translates into the range in our guide to choosing an orthopedic pillow.

Why do we sell without middleman margins?

Because RiseUp works directly with the manufacturers and suppliers. There is no chain of intermediaries adding a percentage on the way to you, which is exactly why premium products can be sold here at accessible prices. It is also why we can stand behind every order with a straightforward promise of a safe purchase: you get a product developed by leading international specialists, with serious investment behind it, at a price that reflects the product itself rather than the journey it took to reach you.

What happens once the pillow arrives?

We believe in our products and in their ability to improve the quality of your day-to-day life, so every order comes with a full warranty and a money-back guarantee. If you are not happy for any reason at all, you can return the product in its original packaging within 60 days and get your money back in full. Yes, you read that correctly — 60 quiet nights to make up your mind.

Until then, we are here. Our customers sit at the centre of everything we do, and we make a point of listening first and giving professional, personal answers at every stage: choosing the model, matching it to your sleeping position, and living with it day to day. If you are torn between two options, write to us and we will give you a personal recommendation.

How do we keep moving forward?

We continue to build partnerships with leading suppliers and specialists around the world, which keeps us close to the most advanced technologies and the most innovative products on the market. Alongside that, RiseUp takes pride in its social and community work and supports initiatives that promote environmental quality, public health and community development. To us that is inseparable from the rest: not only good products, but a way of doing business that combines responsibility, innovation and community.